If I learned one thing as a tech journalist, it was how to get the story right. I’ve been telling them ever since, everywhere from tech giants to ad agencies. Along the way, I found that the people in charge of their clients’ stories don’t always knowhow to tell their own.
But I do.
Write the story.
I know—everyone loves a consultant, right? But before you start to tell the story, you have to figure out what that story is. Everyone needs the cocktail napkin statement: the one thing that’s true for you and no one else. If you don’t have that yet, we can build it together.
Tell the story.
The story can take a lot of different forms to reach its audience. I try to go beyond PR to marketing on the channels business can control—from content marketing to experiential.
Share the story.
PR is still a handshake business, built upon relationships, and I have some of the best relationships in the biz. As a former journalist, I understand what reporters want and I tailor the stories to them.
Sing the story.
Just kidding! But seriously, I’m a karaoke fan and a substitute KJ. Available for weddings and bar mitzvahs. For free.